Top 10 Best-Selling NHL Jerseys in 2025 in the US & Canada
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Introduction
Every season, fans show their loyalty (and style) by buying their favorite players’ jerseys. In 2025, with breakout stars, veteran legends, and some team comebacks, certain NHL jerseys are outselling the rest in both the U.S. and Canada. Whether you're shopping for yourself or looking for gift ideas, knowing the top 10 gives you insight into what’s hot—and which jerseys might hold value or trendiness.
Below we uncover the top 10 best-selling NHL jerseys of 2025, insights into why they’re popular, and what makes them a must-have for fans.
Top 10 Best-Selling NHL Jerseys of 2025
I used sources like Shop.NHL’s top-selling charts, Fanatics reports, recent playoff boost analyses, and jersey power rankings to compile the list. Some ordering is estimated, but each jersey here is known to be among the top sellers.
| Rank | Player | Team | Why It’s Selling Big |
|---|---|---|---|
| 1 | Connor McDavid (Edmonton Oilers) | Oilers | McDavid remains one of the biggest names in the NHL. Consistently leading in scoring, big social media presence, and his team performing well. |
| 2 | Auston Matthews (Toronto Maple Leafs) | Maple Leafs | With Matthews’ goal-scoring records growing, and Toronto being one of the largest fan bases in Canada, his jersey always sells well. |
| 3 | Nathan MacKinnon (Colorado Avalanche) | Avalanche | The Avalanche are often in deep playoff runs, and MacKinnon is a star whose jerseys are popular among casual and hardcore fans. |
| 4 | Cale Makar (Colorado Avalanche) | Avalanche | As one of the top defencemen in the league, with recent awards and standout moments, his name is climbing in popularity. Wikipedia |
| 5 | Auston Matthews alternative / vice or “Reverse Retro” version | Maple Leafs | Alternate designs (Retro / Reverse Retro) often catalyse spikes in sales. Leafs’ alternate/retro styles are especially in demand. |
| 6 | Leon Draisaitl (Edmonton Oilers) | Oilers | Strong performance, high scoring, and pairing with McDavid tends to pull attention. |
| 7 | Connor Hellebuyck (Winnipeg Jets) | Jets | Goalies don’t always dominate sales lists, but Hellebuyck is an exception due to fan attachment and strong visibility in Winnipeg. |
| 8 | Jack Hughes (New Jersey Devils) | Devils | Young, dynamic, rising in profile; Devils fans and neutral fans picking him up. |
| 9 | Sidney Crosby (Pittsburgh Penguins) | Penguins | A veteran legend. Fans who follow the league over decades still gravitate to him. |
| 10 | David Pastrnak (Boston Bruins) | Bruins | Strong fan base in New England, eye-catching style, consistent offensive output. |
Trends & Insights
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Alternate/Retro Jerseys Boost Sales: When teams release throwbacks or alternate colourways (Reverse Retro etc.), fans often buy them in addition to the regular home/away versions.
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Playoff Success = Merchandise Surge: Teams making deep playoff runs (e.g. Colorado Avalanche, Edmonton Oilers) see spikes in jersey sales, especially of star players.
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Younger Stars Rising: Players like Jack Hughes, Cale Makar are more present among best sellers, reflecting younger fan bases and interest in emerging stars.
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Legendary Names Still Matter: Crosby, Matthews, McDavid – even with rising young stars, legendary and established names maintain strong sales because of loyal long-term fans.
What This Means for You (as a Buyer or Collector)
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Buying a jersey of a star in a team likely to make playoffs is a safer trend investment.
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Alternate/retro jerseys may hold collector appeal.
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Check for official licensed gear (such as from NHL / adidas / Fanatics) for authenticity.
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Keep an eye on special releases (e.g. Stadium Series, Winter Classic) for limited editions.